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-Archives- Thursday, September 6, 2007
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Thursday, September 6, 2007
The Ultimate Free Google Ranking Tool
The Ultimate Free Google Ranking Tool
Copyright 2005 Torgeir Sunnarvik
The first months my website was online,I was constantly
checking the search engines to see if my site was listed
under the keywords that I was targeting. And always with
the same negative results.
The truth is that the keywords that you are targeting are
often not showing your site the first months at all on the
first 200 search listings. OK,if you try to get your site
listed for hoooohjgaagga or something like that,it could
get you a first place in no time. But who wants to target
that keyword?
In fact, I get a lot more traffic from keywords that I
haven't thought of using as a keyword in the first place.
One tool that I have found online can easily show you the
keywords that your site is ranking well for.
You can find it at:
http://www.googlerankings.com/ultimate_seo_tool.php
Here you simply enter your domain name and hit the "Analyze
Keyword" button. If you want to,you can change the
different settings on this page before you hit the button.
But I usually leave this at default.
Then on the next page you can see a detailed report on
keywords that are found on your site. You can see their
numbers and density. It shows the number of 2 Word Phrases
and 3 Word Phrases.
Step 2 Create Position Report
Now to the cool part of this tool. When you hit this
button, the tool will search Google for the keywords and
keyword phrases that it have gathered from your site. After
a few seconds it shows your position for each of them. So
now you don't have to wonder if your site is listed in
Google.
But as I said,the first months you shouldn't be worried if
you don't find your site under any keyword at all. Google
use a lot of time to index new websites. I have found that
MSN are a lot faster to show my pages under the keyword
that I want.
I hope you'll find this tool as useful as I have.
----------------------------------------------------
Torgeir Sunnarvik, Norway
mailto:webmaster@everypleasures.com
Torgeir Sunnarvik is the owner and webmaster of
http://www.everypleasures.com/
His site offer free ebooks, ebooks with reprint rights and
review of business ebooks.
What's the MOST effective SEO Tactic for 2006?
Today, I'm going to try something different. I'm going to go out on a limb here and make a blind assumption about you.
"You think that the Q-square formula (quality + quantity) of getting inbound links (reciprocal or one-way) is the best way to increase your search engine rankings."
Just about right, eh? And unless you are a complete newbie to search engine optimization, this is exactly what SEO experts have been telling you time and time and time again. And if there was any doubt that search engines were being spammed, paid links put rest to those fears. The SEO experts make money, you get a boost in your rankings, everyone's happy.
Or so they'd have you think.
Over the past year or so, search engines have started to take serious measures to combat spam against them. Search engine spamming usually occurs in one of three ways:
Multiple submissions of your web pages (you'd be surprised to learn that people still do this).
Keyword spamming in low quality content.
Link spamming (building tons of links to a new site REALLY quickly).
On the other hand, you've probably heard about the need for quality content ever since you started learning about search engine optimization (hopefully). Either way, here's a refresher:
Search engines are looking for unique and useful content – information that is accurate and important to the people interested in that field. Search engines also look for fresh content – regular additions to your website, etc (this is why blogging became / is such a huge craze).
So let's put that all together:
Search engines are working towards fighting SEO spam – bad, keyword stuffed content and link spamming – by:
Devaluing the "ranking boost" that these elements give.
Penalizing the websites that are obviously spamming search engines.
The end result?
Traditional link building is no longer your best bet to get high search engine rankings.
That's not to say that you should dump your link campaigns all at once and scamper for the hills – links will continue to have value within search engines and until the search engine algorithms develop well enough to distinguish between "organic" linking and links generated through a link-building campaign (not easy to do at all, even with Google's or Microsoft's resources), getting inbound links will stay the easiest way to bump up your search engine rankings by several pages.
However, for SEO purposes, that brings us back to square one. We like things to be easy, but we also want things to work well. If link-building is a good tactic, but not the best tactic (especially when everyone and their mother is getting a few hundred links every month to their 30-page AdSense websites), then where does it leave the rest of us?
The answer lies with what the search engines have been saying all along – quality content, wrapped around quality, organic links.
Let me explain that.
Search engines have taken two specific measures to improve their results and reduce commercialized spam from their search engines:
Link pages are being "identified" as such and therefore are being considered as low-quality links (you'll remember from Link Building 101 that the quality of the link is a big factor in how much it improves your website's rankings). Some of the identifying criteria for a link page are: the number of links on that page, the ratio of text to links on that page, and relevance of the link, which I explain in the next point.
Search engine algorithms are now looking at the context that the links are placed in (i.e. surrounding text as well as the page's keywords) to measure the relevance of the host site to YOUR website – in other words, checking the text of the page your inbound link is placed on to find out whether that site is relevant to your industry / niche.
This leads us to the following conclusions:
The linking page must have as few links as possible.
The links should be focused on as few sites as possible (to funnel the value of the link page).
The links should be surrounded by "relevant" content.
The linking page should contain "quality" content (written for human reading rather than written for search engines – there's a sharp difference between keyword optimization and keyword stuffing).
Now you must be wondering...."is there a point to all this?" And I respect that, because this is exactly what internet marketing and SEO gurus have been saying these same things for a long time now. Just like I often ask myself:
So WHAT?
So...
What if I told you that you could use a blindingly simple marketing tactic that will not only bring you relevant, powerful and valuable inbound links, but that it will ALSO bring you regular visitors?
How many SEO techniques can promise visitors from other websites?
Now I'm not trying to sell you a product here, so I'll cut to the chase.
Take a single page. Take ONE core keyword describing your industry / main business, and a few more keywords for a couple of main category pages. Write 350-550 words of unique, quality content that gives the reader useful information. Each paragraph should be tightly focused around one keyword, and should contain one link (not more) to a related page (for your main keyword, link to your website, for your category keywords link to your category pages). Use keywords (but not sentences) as anchor text.
Once you've completed this page, contact link partners in YOUR niche – not direct competitors obviously, but complimentary businesses (if you sell information books on candle-making, your ideal link partners would be informational websites on candle-making), and make them this pitch:
"Are you looking for a quick and easy way to boost your search engine rankings? Search engines demand relevance, they demand quality, they demand freshness. I'd like to offer you the chance to do a valuable exchange – I'll provide you with an optimized article on a subject relevant to your business, and in return all I ask is that you allow me to place some links to my website on the page. In fact, you can even plug in your own links – affiliate, to your own website or any other website."
Of course, you'll probably have to write a more sophisticated approach letter than those 6 lines, but the intent is clear: write quality content, and then place it on websites relevant to your industry. Usually, the website hosting the page will want some monthly payment in return (after all, you're effectively buying a page on their website). If you've followed my advice and picked well-ranked websites with quality content, the money will be worth it. In addition, you'll probably be paying less than an out-and-out link purchase as you're also giving them something in return (quality content to boost their search engine rankings).
Got all that? Congratulations. You've just learned about what I like to call a "Hosted Marketing Page". Don't be fooled by its simplicity. What I've explained in 4 paragraphs (318 words) will probably be the subject of endless marketing campaigns and short $49 reports over the next year.
Now some of you might be saying: "I know this – isn't this just another version of marketing your website through articles (where you write articles, submit them to article directories and have webmasters pick them up to post on their websites)? What's so great about this? We KNOW this.
The question isn't that you know this, the question is: are you doing this? Article submissions are shots in the dark – article farms do give a better boost in search engine rankings than simple links, but most article directories are too general to help you rank well on the relevance factor. If your article gets picked up by a few webmasters, the extra links will be dampened by the fact that now the content is "duplicated" – thus reducing its value.
Search engines are wising up to article submissions just as they started combating link spam an year and a half ago – at any rate, article submissions are marketing tools / branding tools, not pure SEO tools.
Experiment with a Hosted Marketing Page of your own. If you don't have the time to contact link partners directly, talk to your link-building expert (or company) and explain what you are looking for (heck, you can forward this article to them).
The beauty of Hosted Marketing Pages is that they compliment your regular SEO strategy. Link building, if done right, is still a quick and cheap way of getting higher search engine rankings. However, if you are looking to make a HUGE splash instead of just poking around, then I urge you to seriously consider the power of Hosted Marketing Pages.
If you would like help with your "Hosted Marketing Page" campaign, visit Textlinkbrokers.com. They are the leader in link popularity building programs and are the only company offering this particular service.
Resource Box:
About the author:
Brad Callen - SEO Specialist and Internet Marketing Consultant for http://www.textlinkbrokers.com http://www.seoelite.com
Common Search Engine Optimization Mistakes and Solutions
To many websites, webmasters discover that major sources of website traffic come from search engines. Therefore, they are all keen on gaining top search engine placements through search engine optimization.
Based on our several years of SEO experience, we point out some common mistakes and shed some lights to correct it.
1. Cannot Get Indexed by Search Engines, Really?
A garment ERP software solutions provider came to me and asked a question: "I have established a new website for 1 year, and found a SEO company to submit my website. However, my website can be found in search engines only when I type my domain name in search query box. The SEO company told me my domain got banned. What can I do?"
Ah, I told them they have been fooled by that SEO company. If you type your domain name in search box and your website can be found, which means your website has not been banned. Interestingly, your SEO company's domain name is no longer found in Google. Their domain got banned only.
To help them find out their real problems, I found the following in search engines:
a. When typing their domain name in search query box, their site will be displayed in search result. Instead of displaying Title Tag in the search result, search engine displays their domain name only.
b. Only 1 page is being indexed.
What's the problem then?
With a closer look to their coding, I found that at the top of their webpage, they heavily use Javascript to present their heading, company name, visible content, and website menu. Actually, many search engines have difficulties in reading Javascript codes.
Solution?
Put those Javascript in external js files and leave the webpages with plain HTML codes. Search engines usually have problems in crawling Javascript. Since their whole site navigation menu is written in Javascript, they should build a sitemap using plain HTML so that search engines can read all of their pages.
One more tips: When you cannot get indexed by search engines, do not blindly believe someone saying that your website get banned. You should firstly look at your website structure and see if your coding are clumsy and make search engines hard to "read" your website.
The problem created by Javascript is not uncommon nowadays. Even a very big Asia Market Research Firm also commits this error. They are now starting to rectify it.
2. Link Building
In many forums, some people are strongly opposed to link exchange and claim that it is a devil and it hurts your search engine ranking and even get you banned.
I personally do not agree. Evidence shows that many top sites are doing link exchange and getting top rankings across all major search engines. In addition, link exchange has been a long used way for traffic building by smaller websites. I do not see why search engines will block people to promote websites using this simple and long used method.
Indeed, link exchange becomes a problem only when you manipulate link text with a pure purpose of tricking search engines, exchange links with link farms, or buy hundreds of domain names and cross-link with your site.
A solution to avoid link exchange hurting you includes:
- Use a wide variety of link text
- Seek link exchange with sites of similar theme
- Emphasize on how many traffic you can get from your link partners instead of search engine ranking
Some webmasters know the importance of link exchange. However, they think that it consumes most of their time and finally give up doing it. A solution is that you can consider using Link Software such as LinkAutomate to manage your links. This kind of software saves you time in link checking and link page update.
3. Use of Flash Intro
Web design companies try hard to persuade you to use a Flash introduction as your homepage. You think that "Wow! The flash animation is very appealing and it makes your site looks more attractive". However, do you know that it can hurt your website in search engine ranking?
Let me explain..
Search engines analyze website based on text. Flash, unluckily, is not text. According to How to Design Website Guideline of Siuchu Suga, search engines are not able to read content presented by Flash. They just treat Flash as an embedded object or graphics only. If you use a Flash Intro as your homepage, you will never get good rankings.
In addition, many Flash intro do not offer additional and meaningful content to visitors. Ask your visitors, how many of them are really interested in reading your Flash Intro before going straight to your website content?
A solution to use Flash or not, please ask yourself whether the Flash intro is really useful and can offer additional information to your visitors? Secondly, instead of a Flash homepage, you may consider making a Flash header together with content at your homepage.
4. Hidden Text and Meta Tags
Webmasters understand that keyword density is a way to improve search engine ranking, and some webmasters use a technique called "keyword stuffing". They will stuff keywords into their webpages repeatedly, e.g. "keyword 1, keyword 2, .... keyword 1, keyword 2...." Well, everyone knows it does not make sense to visitors. Therefore, those "clever" webmasters will make those text invisible. For example, make the text color identical to background color.
Unluckily, this trick no longer works. Search engines are able to detect it, and penalize websites using this nonsense technique. If you do not want your site being penalized, remove those text immediately in case you have adopted this method.
Okay, some webmasters only stuff keywords in Meta Keyword Tags, an area for putting keywords. I am sorry to say that stuffing keywords in Meta keyword tags is also no good. You can only repeat a keyword for 3 times at most. Nowadays, search engines place less emphasis or even no emphasis on Meta keyword tags. So, what is the point of risking yourself by stuffing keywords there?
5. Use of Dynamic Pages
Many websites use content managment system (CMS) to generate their webpages. As generation of dynamic pages are easier for website development, CMS generally use dynamic pages. However, search engines have difficulties to spider and understand them.
To solve the problem, you can consider using Mod Rewrite in case you use Apache server or finding a CMS that can generate static HTML pages.
6. Be a Pagerank Monster
Many search engine marketers are too focused on their website's pagerank. Everyday, they are talking and checking pagerank.
They perform link building based on pagerank only. In fact, pagerank is only one factor for Google to determine search engine ranking. It also cannot affect your rankings in other search engines like Yahoo and MSN. If you are too concerned about pagerank, you finally will ignore other important optimization criteria.
Therefore, you should repeatedly remind yourself that pagerank is only one of the many factors and you cannot only work on it.
7. Too Believe in Sandbox
Some webmasters propose that a new website will be put into sandbox by Google so that you cannot get any high rankings for highly competitive keywords. Even though their website cannot get any rankings after 1 year, they still believe that it is sandbox effect. Some even says Yahoo has Sandbox, MSN has Sandbox, etc...
From Google's patent information, there is no clue that such sandbox occurs. From my experience, if your site is new and cannot rank high in highly competitive keywords, it is solely because other websites are more established in search engine world. For example, they have more inbound links, more content, etc. Therefore, webmasters should not focus on finding how to get out from sandbox. Instead, you should put more effort in link building and content optimization. Eventually, you will see your website's rankings rise.
By Jimsun Lui, who is working in Search Engine Positioning division of Agog Digital Marketing Strategy Limited. The company assists clients in both Chinese and English search engine optimization and also
offers Ecommerce Website Design Service.
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